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World Expo 2010 Shanghai


The theme of Expo 2010 is "Better City, Better Life," representing the common wish of the whole humankind for a better living in future urban environments. This theme represents a central concern of the international community for future policy making, urban strategies and sustainable development. In 1800, 2% of the global population lived in cities. In 1950, the figure raised to 29%, in 2000, almost half the world population moved into cities, and by 2010, as estimated by the United Nations, the urban population will account for 55% of the total human population.

The quest for a better life has run through the urban history of mankind. Through different sub-themes, Expo 2010 will create blueprints for future cities and harmonious urban life styles, providing an extraordinary educational and entertaining platform for visitors of all nations:

  • Blending of diverse cultures in the city
  • Economic prosperity in the city
  • Innovations of science and technology in the city
  • Remodelling of communities in the city
  • Interactions between urban and rural areas


The emblem, depicting the image of three people-you, me, him/her holding hands together, symbolizes the big family of mankind. Inspired by the shape of the Chinese character"ÊÀ"(meaning the world), the design conveys the organizers' wish to host an Expo which is of global scale and which showcases the diversified urban cultures of the world.


The name of the mascot of World Expo 2010 Shanghai China is Hai Bao, which means the treasure of the sea. The name of Hai Bao is easy to remember, echoes with the color of its body and is a typical lucky name in Chinese tradition.

Hai Bai is the good well ambassador of Shanghai Expo. He is embracing friends from all over the world with his arms and confident smile.


The Expo Site covers a total area of 5.28 square kilometers, including the enclosed area and outside areas of support facilities. The Expo Site spans both sides of the Huangpu River, with 3.93 sq km in Pudong and 1.35 sq km in Puxi. The enclosed area measures 3.28 sq km. There are 12 pavilion groups, eight in the Pudong Section and four in Puxi, each with an average area of 10 - 15 hectares.

China Pavilion: The China Pavilion is designed with the concept of "Oriental Crown". The traditional Chinese wooden structure architecture element -- Dougong brackets is introduced. The design concept, "the Oriental Crown, the Crest of Chinese, the Barn for the World and Wealthy People," reflects the deep accumulation of Chinese culture. The main colour of the China Pavilion is the traditional and sacred colour, "Gugong (Forbidden City) Red" which represents the taste and spirit of Chinese culture. The China Pavilion consists of the 47,000-square-meter Chinese national pavilion, 38,000¨Csquare-meter Regional joint pavilion and 3,300-square-meter pavilion of Hong Kong, Macao and Taiwan.


The Bureau International des Expositions (International Exhibitions Bureau) was established by a diplomatic international Convention, signed in Paris,in 1928. Its function is to regulate the frequency and quality of exhibitions falling within its remit.

This may simply be defined as covering all international exhibitions of a non-commercial nature (other than fine art exhibitions) with a duration of more than three weeks, which are officially organised by a nation and to which invitations to other nations are issued through diplomatic channels. The BIE is therefore not concerned with trade fairs and indeed the degree of commercial activity carried out at BIE exhibitions is carefully regulated.

>> official website of BIE

The Official Website of Expo 2010 Shanghai China

Shanghai Impression Tour

Experts with the World Tourism Organization (WTO) have said that Yunnan Province is poised to become one of Asia's most sought-after travel destinations as well in the next 20 years.

Home to 25 ethnic groups, Yunnan is mysterious and appealing to European and American tourists who are amazed at the ethnic culture and various customs here.